STRINZ CREATIVE PR WORK

....................................................................................................................................

My first public relations work was in 1976, when I was employed by the Keroff & Rosenberg ad agency in Chicago.

After that, I continued to write press releases and break new ground in PR. In 1987, I worked with a prominent Twin Cities publicity firm (Mona Meyer McGrath, now called Weber Shandwick) to create a brand new idea in public relations. HOMETIME provided feature editors with printed articles about How To Install Track Lighting, Building The Perfect Deck, and other home-related subjects -- PLUS a dialup link where editors could download the articles, eliminating the need to type them into their computers. Sounds pedestrian now, but it was revolutionary in 1987.

In 1988, I set up the promotions department for The Breeze, a music service of the Progressive Music Network. The Breeze was the first light jazz radio network on satellite. My work involved writing publicity releases, contacting radio magazines (R&R, Broadcasting, the usual bunch) whenever The Breeze added a new station, ghost writing for the General Manager, and other things of that sort.

I also had the pleasure of writing a PR for the Gizmode Data Bank when we hosted our "Reunion Of Strangers" in 1989. This brought people together who knew one another via Gizmode, but who had never met, seen, or heard their fellow Gizmoids. Two TV stations and a newspaper picked up the story, and it rated a five-minute feature on Minnesota Public Radio. Audio and video available upon request.

The publicity releases I wrote for Back On The Mississippi in 2004 produced results. You can see the PRs and news clips on the BOTM PR page.

More recently, I sent out this PR when Strinz Creative was hired to set up Air America Minnesota's Web site.

PR is fun. Or it can be, anyway. If you're looking for concepts to promote your image and get your story out there, get in touch.